“In theory, everybody buys the best and cheapest commodities offered him on the market. In practice, if everyone went around pricing, and chemically tasting before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would hopelessly jammed.

The concious and intelligent manipulation of the organized habits and opinions of the masses is an imprtant elment in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” — Edward Bernays, Propaganda (1928)